Course Name:
Pharmaceutical and Medical Device Sales
Course Prefix: SST
Course Number: 3403
Submitted by (Name & E-Mail): Carl
Grunander, cgrunander@weber.edu
Current Date:
4/1/2011
College: Applied Science & Technology
Department: Sales & Service Tech
From Term: Spring
2012
Substantive
new |
Current Course Subject N/A Current Course Number |
NA
Subject:
SST
Course Number: 3403 |
Check all that apply: This is for courses already approved for gen ed. Use a different form for proposing a new gen ed designation. DV CA HU LS PS SS EN AI QL TA TB TC TD TE |
Course Title: Pharmaceutical and Medical Device Sales
Abbreviated Course Title:
Course Type: | LEC |
Credit Hours: 3 or if variable hours: to
Contact Hours: Lecture 3 Lab Other
Grading Mode: standard
This course is/will be: |
a
required course in a major program a required course in a minor program a required course in a 1- or 2- year program elective |
Prerequisites/Co-requisites:
SST 1143, SST 2603
Course description (exactly as it will appear in the catalog, including prerequisites):
SST 3403. Pharmaceutical and Medical Device Sales (3) Su, F, S
A study of the opportunities that exist in the medical field as it pertains
to selling. The course examines the integral relationship that
pharmaceutical and medical device representatives have within the medical
community.
Justification for the new course or for changes to an existing course. (Note: Justification should emphasize academic rationale for the change or new course. This is particularly important for courses requesting upper-division status.)
Justification
There has always been an interest by the technical sales students in the
Pharmaceutical/Medical Device Sales Industry. In the past, interested
students have used courses from the Health Sciences and College of Science
to build a technical background in preparation for their journey into these
sales areas. Along with their sales program preparation, they have found
meaningful opportunities in these areas. The Pharmaceutical Industry has
seen its share of employment ups and downs. The medical device industry has
continued to increase in employment opportunities. There is still a
consistent demand for sales people in these areas. This course which has
been taught as a workshop for three years now has allowed interested
students the opportunity to see the rigorous demands of these industries. It
has also exposed them to the requirements and preparation that is necessary.
In order to better prepare our students for employment in this area, we feel
that this course should be a part of the departmental offering. We continue
to see the need for our students to continue to seek learning in the
Science-related courses taught at Weber State. This course will give them
added preparation.
Both local and national companies have sought out our graduates for
employment. Some of the local and national companies that are seeking sales
people in these areas are Merit Medical, Johnson and Johnson, Cordis,
Seamons, Stryker and Orbit Medical. This is definitely not an exhaustive
list but is a sampling of interested companies.
Our department is joining with Health Sciences and Health Administration to
develop a BIS emphasis that would bring a unique product to the university
curriculum. This course would be an option to be used in the Sales and
Service Technology emphasis. This BIS option will really enhance graduate
opportunities in this steady growth area.
As an aside, there are no course fees for this course.
INFORMATION PAGE
for substantive proposals only
1. Did this course receive unanimous approval within the Department?
true
If not, what are the major concerns raised by the opponents?
NA
2. If this is a new course proposal, could you achieve the desired results by revising an existing course within your department or by requiring an existing course in another department?
No. It is a new topic that is not covered in any other courses.
3. How will the proposed course differ from similar offerings by other departments? Comment on any subject overlap between this course and topics generally taught by other departments, even if no similar courses are currently offered by the other departments. Explain any effects that this proposal will have on program requirements or enrollments in other department. Please forward letters (email communication is sufficient) from all departments that you have identified above stating their support or opposition to the proposed course.
NA
4. Is this course required for certification/accreditation of a program?
no
If so, a statement to that effect should appear in the justification and supporting documents should accompany this form.
5. For course proposals, e-mail a syllabus to Faculty Senate which should be sufficiently detailed that the committees can determine that the course is at the appropriate level and matches the description. There should be an indication of the amount and type of outside activity required in the course (projects, research papers, homework, etc.).
Pharmaceutical and Medical Device Sales
SST 3403
Fall 2011
Instructors: Kevin J. Fullmer & James Kammeyer
Office: Off Campus
Office Hours: Per Request
Email: kevinjfullmer@gmail.com
Textbook: Provided
Introduction:
Welcome to the Pharmaceutical and Medical Sales class. This three credit hour course was specifically designed for the student who wants a clear understanding about the opportunities and job functions that exist in the medical field as it pertains to sales.
Pharmaceutical and medical sales encompass a broad area of expertise and knowledge in an industry that is key to the support of physicians and the healthcare industry in general. The course explains in clear easy to understand terms, the job functions and integral relationship that pharmaceutical and medical device representatives have with the medical community.
Purpose of this course:
The purpose of this course is to provide an opportunity for the student to explore the career paths available to them in the pharmaceutical and medical device industries. The student will have the opportunity to learn from professionals within the industries and develop skills and knowledge that would prepare them for opportunities within the industry if and when they should pursue those opportunities.
Major Course Objective:
A pharmaceutical and medical device sales course. Emphasis upon mastering and applying the principles of pharmaceutical and medical device sales.
Specific Course Objectives:
After completion of this course, the individual student enrolled in SST 3403, Pharmaceutical and medical device sales will be able to demonstrate competency by completing the following objectives. The objectives for this course will be as follows.
Course Objectives:
1. Learn the pharmaceutical industry, past, present and future.
2. Explain and demonstrate a typical workday as a pharmaceutical rep and the requirements for success.
3. Discuss and apply the principles of territory management.
4. Explain and demonstrate pharmaceutical detailing.
5. Explain and demonstrate pharmaceutical interviewing.
6. Learn the medical device field.
7. Discuss the history of the medical device field.
8. Explain and demonstrate a typical work day as a medical device rep and the requirements for success.
9. Discuss and demonstrate 10 skill sets every medical device rep needs to master.
10. Explain and demonstrate the art of negotiation within the medical device field.
11. Explain and demonstrate the art of negotiation of medical device interviewing.
Group Project:
Group project will focus a chosen device or pharmaceutical company. Purpose of project will be to explore size and scope of the company – along with competition, R&D, and other key components of the company. Presentation will be given in the form of a group presentation around week 13 in the semester.
Scale:
· A = 93-100 1/3 grade based on attendance
· A- = 90-92 1/3 grade based on group projects
· B+ = 88-89 1/3 grade based on final exam
· B = 83-87
· B- = 80-82 Attendance 100 points
· C+ = 78-79 Group projects 100 points
· C = 73-77 Final Exam 100 points
· C- = 70-72
· Below = ????? Total 300 points