Business Plan Assignment
The business plan assignment consists of three
parts: proposal, presentation, and final business plan. The assignment will be
graded with the following weights: proposal (10%), presentation (15%), and final
business plan (75%).
The assignment will be completed on a team basis.
Class members will form three-person teams. Although team members are free to
allocate the work in any equitable fashion, you might consider assigning one
person to do the marketing plan, a second the financial plan, and a third the
remaining portions of the business plan.
Each team member should be generally familiar
with all sections of the business plan and have every opportunity to provide
input into the plan as a whole. Teams should select a team leader to call and
arrange for meetings, coordinate collaborative efforts, and facilitate team
communications. All team members will be expected to participate in the
development of the business plan proposal, presentation of the business plan to
the class, and the writing of the final business plan.
Business Plan Proposal
After brainstorming and considering several
business ideas, choose one idea and prepare a two-page written proposal
outlining your idea, team member assignments, and how you plan to proceed with
the project. In the proposal, you should touch briefly on the products/services
to be sold, target market, marketing strategy, productions/operations plan,
management plan, and financial projections. Obviously, this will be a carefully
thought-through proposal, not just a casual assignment. However, it is
anticipated that the initial thoughts in the proposal will evolve and become
more refined as you work on the project throughout the rest of the semester.
The business plan proposal is due on Thursday,
Business Plan Presentation
Each team will give a 20 minute presentation on
their business plan. It is suggested that at least five minutes of this time be
set aside for questions and answers. All team members are expected to
participate in these presentations. The presentations should be professional in
every way, including the dress of the team members, the use of PowerPoint
slideshows and/or other appropriate presentation technologies, and in the tone
and demeanor of participants. The presentation will be worth 15% of the total
business plan assignment grade.
Business plan presentations will take place on
Thursday, December 9, 2004.
The final written business plan should be no
more than 40 pages in length, excluding appendices. The plan should follow
carefully the outlines provided in the textbook. You may use the templates
provided with the text, but you are not to use commercial business planning
software (e.g. Business Plan Pro). The written business plan should include the
Letter of transmittal
Table of Contents
Vision and mission statement
Products and/or services plan
Appendix of supporting documents
The written plan should be carefully written,
clear and logical in its presentation, and otherwise follow the guidelines
presented in the text. The final copy should be professionally (but
inexpensively) bound or in an inexpensive loose leaf binder.
It is strongly recommended that a semi-final
draft of the business plan be completed before the class presentations on
December 9th. The draft can then be refined based on feedback from
the instructor and class members based on the class presentation.
The written business plan is worth 75% of the
business plan assignment grade and is due on Thursday, December 16, 2004.